Recently, after much persuasion, I started running daily with my younger, fitter wife. In an effort to keep up with her rate of running I have been trying to improve my technique. Gradually I have realized that to run effectively I must run upright, swing my bent arms forward and backward in time with my strides, keep my head level and look forward to a goal far off while at the same time keep a look out for where I will place my next step.
It then occurred to me that running is much like leading a business. We operate a family business, Sandee Communications, offering Sales & Marketing Solutions, and I can see many similarities with my running effort.
We have to identify goals far off into the future and move steadfastly towards them while at the same time staying aware of our immediate surroundings and making immediate adjustments less we stumble and fall. And when we approach one goal we must then switch to another further ahead, always moving forward.
As a family business depending on personal services we have to maintain an identity and image of integrity and so we have to operate upright with our heads held high, not stooping to low dodges for a quick dollar.
And we must manage our strides making sure they are consistent and determined towards our goals, not resting in a comfort zone and stopping well short of our destination.
And swinging our arms rhythmically in time with our strides, keeping balance, reminds me that our day to day management must be in tandem with our strides forward, making sure our planning, organizing, directing and control keeps our organization fit for the immediate purpose.
I am making improvements in my running and I am closing the gap with my wife, now let me translate this success to our business.
If you are interested in growing your business through my coaching services send me an email at coachbengo@gmail.com and I'll be happy to visit you and chat on the possibilities.
