I recently read that the Direct Marketing Association of the USA announced that Direct Marketing expenditure now accounts for 47% of total advertising expenditure and it is expected to grow at about 6% per year. Not only that Direct Marketing using the Internet, e.g. emails, ezines etc. is growing at the rate of 18% per annum.
This represents a major shift in advertising expenditure that when coupled with publicity expenditure seems to point that the future of promotion will be below the line expenditure.
I forsee the growing importance of Trade Marketing in this scenario and the shift of personnel from being sales persons to being sales and marketing professionals.
More and more our sales team will be required to not just sell but also market the products. They will be required to adapt company wide A&P campaigns to customer specific A&P programs.
Is your sales team prepared?
Hi there! I was just surfin blogs via the nav bar up top and found yours (like and adventure). You write better than many of the blogs I just went by, so have you ever thought about trying to make a little money blogging? Not tons, but I mean, just enough to pay for some other things like webhosting or a car payment, etc? Well, please do NOT confuse this with the cr*ppy comment spam I see all over the place, but I spotted a very cool free book on how to
ReplyDeletehow to make money blogging blogging and blogging some more..!
Hey, if you're gonna do it, you might as well get a LITTLE somethin' for it...!
Take care, and keep up the great writing,
Tiffany Burrell
How to Make Money Blogging Blogging
ps. No, that's NOT my real picture, lol!