Product Planning Success Tips

I had a great evening listening to my business students' presentations on Leading Global Brands Product Management Techniques. I came away with a few insights myself:

• Changes in Technology and Lifestyles are big drivers of new business opportunities
• Leading Brands started with an Innovative Concept. Invariably they enjoyed 'First Mover' advantage. 
• They grew over the successive years through filling out their Product Line to support the original concept.
• The major successes over the last decade have been in either Services or Information components of the Supply Chain
• They took advantage of a 'new' under-served customer group (take for instance Starbucks and the new young urbanites & Apple and the new mobile lifestyle)
• As they grew they continued to innovate through large R&D budgets

If you are interested in growing your business through better Product Planning, send me an email at coachbengo@gmail.com and I'll be happy to visit you and chat on the possibilities.