Saturday, June 25, 2011

Product Planning Success Tips

I had a great evening listening to my business students' presentations on Leading Global Brands Product Management Techniques. I came away with a few insights myself:

  • Changes in Technology and Lifestyles are big drivers of new business opportunities
  • Leading Brands started with an Innovative Concept. Invariably they enjoyed 'First Mover' advantage. 
  • They grew over the successive years through filling out their Product Line to support the original concept.
  • The major successes over the last decade have been in either Services or Information components of the Supply Chain
  • They took advantage of a 'new' under-served customer group (take for instance Starbucks and the new young urbanites & Apple and the new mobile lifestyle)
  • As they grew they continued to innovate through large R&D budgets
If you are interested in growing your business through better Product Planning, send me an email at coachbengo@gmail.com and I'll be happy to visit you and chat on the possibilities. 

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