Today as the competition for the consumer's attention is getting fiercer by the hour it takes a great deal of creativity to cut through the clutter and get noticed.
Gillette known for its sharp cutting edge did just that in a recent campaign in Singapore. They had to find a way to get the target market (shaving males) to pay attention to their product during the morning commute rush hour.
They did it by "shaving off" a diagonal strip across the front page of the daily newspaper, creating a picture of a Mach 3 followed by a white strip across the front page news. Talk about cutting through the clutter.
The activity attracted lots of coverage in the press and helped the new product exceed its sales target by 20% in the first two weeks of launch. This campaign also picked up a Bronze Effie.
One up for Al Ries and his promotion of publicity as the marketing tool for reaching today's consumer.
We appreciate your blog Talk about Cutting through the clutter and expect a piece of signature from your knowledge at our No Fax Payday Loans. your comments will be a boost for us.
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