The New Marketing Revolution and How you can use it to Grow your Career

This is the third installment in by collaborative ebook....

Before you begin to market yourselves and your services it is important to correctly identify your career path. To do this you would need to fully understand not only your learned skills but also your God given talents.

Research has shown that people perform best in a career if it is aligned with their talents. I believe a good presentation on this is one by Ken Robinson at TED talks, I provide the link here http://www.youtube.com/watch?v=r9LelXa3U_I.

Talents are usually formed by the age of 10yrs so one good way of knowing your talents is to picture your self at age 10yrs and recollect your traits. Some common talents are Persuasiveness, Caring, Leadership, Artistry of some type, team player, empathy and so many more. The trick is to try and identify your talents and choose a career path that will draw on your talents. Then you build the skills that support this career.

I believe two dominant talents of mine are Persuasion and Story Telling. I use these talents in my career as Trainer, Lecturer and Consultant. And I support or build on these talents by learning skills in Marketing, Strategy, Training, Selling and Customer Service. Together I try and offer a unique value within Training and Lecturing by telling stories and persuading students to make the effort to learn independently. I use this fact in my customer value proposition of being: Enthralling, Inspiring and Instructive.

One must separate earning money and career, very often in the early stages of your career you may have to earn money in a job, not necessarily in your career path while you build your career. One of the advantages of the New Marketing Revolution is that you can continue to build your career online while you may be working offline. Do not worry about the size of market for your career, in the online world the 'Long Tail' concept prevails. In this theory the online world offers a market online however unique the service.

Whatever the career path you choose one common denominator in these times is that you have to offer value through your service, such as I explained above. It is critical that you identify the value that you intend to offer since it will form part of your customer value proposition when you begin to develop your Marketing Strategy.

The New Marketing Revolution also offers you insight into what value you should offer. By visiting Social Media sites such as Facebook you get to understand what people are interested in, what services they seek and what values they are looking for. I for example started off this ebook with the idea of helping persons grow their own business but checks with my associates and readers online convinced me that people are more interested in building a career. So I have adapted my value proposition to helping them do just that.

So take some time and identify your talents and select an appropriate career path. Do not be limited by your education, since all education is useful and can be applied in many careers and this new digital world offers unlimited access to growing your knowledge in any career.

Next Installment we start developing our Marketing Strategy for our career path. In the meantime please comment on these three installments and your comments will be included in the final ebook.